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Process

Clear approvals protect the work from entropy.

Every project is structured around deliberate decisions, controlled scope and consolidated feedback.

  1. 01

    Define

    Business objective, audience, deliverables, usage, deadline, rights and constraints.

  2. 02

    Direct

    Creative territory and production route are resolved before expensive execution.

  3. 03

    Produce

    The approved direction becomes the final visual, interactive or web system.

  4. 04

    Refine

    Defined revision rounds use one consolidated feedback set per round.

  5. 05

    Deliver

    Final assets, source files and usage rights are delivered according to scope.

Revision Rule

A revision modifies an approved direction. A new direction is new scope.

This protects both quality and schedule without turning the process into an unlimited iteration loop.